Family Deli Closing After 23 Years

Family-owned deli 3-J's, located in Burlingame, is shutting its doors after remaining a staple on the Peninsula for more than two decades.

Owner Juan Soriano is closing for a number of reasons, his son Joel Soriano told Patch. Loss of profit and customers is one of the main reasons for the business closure.

"Also his decision to spend more time with family and to assist with my sister Jessica's business operating our UPS Store in Daly City," Joel Soriano said.

"Our family's favorite things of running the business in the Peninsula was the loyalty and heart-warming treatment we received from customers we got to know very well over the 23 years.

"Some of our regular customers we served since the 90's treat us as part of their family until this day and often invited for family celebrated events and activities," Joel Soriano said.

The name 3 J's Deli stands for the first letter 'J' of all Juan Soriano's kids; Joel, Jason and Jessica Soriano. His kids grew up working for their parents including serving, dishwashing and waiting tables.

"We were one of the first Filipino American owned deli/restaurants around this part of Burlingame," Joel Soriano said. "Many customers around the area came to our location for Filipino food on days were served it as our daily special."

3-J's Deli, located at 833 Mahler Road #10, will close next week.

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