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18|8 Fine Men's Salons to Introduce New Men's Grooming Experience to San Francisco Peninsula

18|8 Fine Men’s Salons will soon introduce a collection of affordable indulgences to men in the San Francisco Peninsula.

 

18|8 Fine Men’s Salons, renowned for its distinctive collection of upscale men’s services offered at moderate prices, announced today that it has signed a multi-unit franchise development agreement with entrepreneurial couple MJ and Stephanie Patterson to open six salons in the area. The Pattersons plan to open the first 18|8 Fine Men’s salon in Santa Clara County this fall 2014, in Mountain View’s vibrant, tech-savvy neighborhood at 565 San Antonio Road.

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Seven 18|8 Fine Men’s Salons in Southern California and one in Albuquerque, New Mexico are in operation, with dozens of additional franchise units under development nationwide. Following their Mountain View opening, the Pattersons plan to introduce five more locations in the San Francisco Peninsula. Additionally, another Northern California salon is planned to open in fall 2014 in Lafayette of Contra Costa County.

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“We are proud to join the redeveloped The Village at San Antonio and its fresh new collection of housing, retail, parks and plazas,” said MJ, who lives with Stephanie in neighboring San Mateo County. “18|8 Fine Men’s Salons are a perfect sanctuary for the busy lives of Silicon Valley men. They can expect a relaxing retreat from the outside world as they enjoy premium grooming services at our modern salons.”

 

MJ brings to 18|8 a strong professional background of 20 years as an executive, running his own business and working for large consulting companies. Stephanie oversees the marketing efforts and has more than 17 years of brand marketing experience in consumer package goods. Jointly, the couple brandish complementary skill sets that will serve the growth of the 18|8 Fine Men’s Salons well in the area.

 

The new 18|8 Fine Men’s Salons in the Mountain View will channel the essence of refined confidence directly to its discerning clientele. Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the name 18|8 comes. Team members at 18|8 take the time to get to know clients, their personalities and special needs, and then caters services to mirror their lifestyle choices.

 

At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. Customers can even purchase memberships that provide member perks such as complimentary clean-ups and other bonus grooming services. 

 

“MJ and Stephanie are a fantastic team and exactly the right entrepreneurs to grow the brand throughout the San Francisco Bay Area,” said Scott Griffiths, founder and CEO of 18|8 Fine Men’s Salons. “Their business acumen is outstanding, and they both recognize that there is local market opportunity and a strong demand for premium grooming services.”

 

Griffiths, who launched 18|8 Fine Men’s Salons in 2002, has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as the Pattersons to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors, including within the salon segment. He has cast his golden touch on the cruise industry with Crystal Cruises, the luxury communications industry with Vertu and the hair care industry, recently as the creator of the brand Mitch for Men from Paul Mitchell.

 

About 18|8 Fine Men’s Salons

Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – improving both look and performance. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and grooming services. To learn more about 18|8’s services, visit www.eighteeneight.com. For information on the 18|8 franchise opportunity, e-mail scott@eighteeneight.com, call (949) 290-6431, and visit www.eighteeneight.com, or www.eighteeneightfranchise.com.


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