UK Gaming Company Moving to San Mateo

Online gaming company Fight My Monster has announced it will soon be leaving behind its headquarters in the Queens Park area of London in favor of the Silicon Valley Peninsula - namely, good old San Mateo.

Fight My Monster is fast becoming a recognizable name in the gaming industry. Though the company still hasn't even celebrated its second birthday, it already boasts roughly 1.5 million users, who regularly spend at least 40 minutes on the site each time they visit.

In particular, Fight My Monster is making significant headway in the target market of boys age 8-14. Founder and CEO Dominic Williams is father to four boys of his own, between 3-11 years old, whom he says regularly provide valuable feedback on the company's games and other products.

And, rumor has it, Fight My Monster will soon be attempting to go the way of gming goldmine Angry Birds and branching out from providing just online games.

TechCrunch reports the company recently signed on with merchandising and licensing experts Russell Binder and Dimensional Branding Group - who actually do work with the team behind Angry Birds - to look into merchandising and other potential tie-in revenue streams.

Fight My Monster also reportedly signed a TV production deal with the Oscar-nominated Brown Bag Films recently, for an as-yet unknown project.

No word yet on where in San Mateo the company will be setting down roots for its new Bay Area headquarters.

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